Saturday, January 21, 2006

O2 bids on eBay to boost i-mode traffic

Users offered secure access to auction site's features
William Eazel, 21 Jan 2006

UK mobile operator O2 this week announced that it has made auction website eBay available to users of its i-mode mobile internet service.

Users of the service will be able to securely access all standard eBay features such as 'My eBay', 'items I am watching', 'items I am bidding on', 'items I am selling' and 'items I have won', the company said.

Michiel van Eldik, director of i-mode, global content and applications at O2, said: "We expect this service to become hugely popular…underpinning further research showing that seven out of 10 people who buy i-mode handsets use the service, compared to just three that use the available WAP services on their handset."

Earlier this week Goldman Sachs analyst Anthony Noto had highlighted the strength of the online auction place, maintaining a rating of “outperform” on eBay, saying the online auction company is at its best position in a year.

“We believe eBay continues to represent the best business model within the internet sector, as it remains relatively insulated from the heightened competition within e-commerce," wrote Noto in a recent note to investors.

Source here

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