mobile blogging

MTV launches mobile blogging for fans
netimperative.com | 8 Aug 05


MTV's new "Starzine" online magazine, which allows users to blog from their mobile phones, is being powered by Mobrio, the London based mobile web services company, and digital advertising agency glue.

The two firms have teamed up to deliver integrated blogging and moblogging solutions to major brand owners, such as MTV Starzine.

“We believe that blogging and moblogging offer great potential, allowing brand owners to engage more directly in nurturing interactive communities,” comments Mark Cridge, Managing Director at glue. “We have teamed up with Mobrio because they are a leading light in the development of moblogging and white label blogging services. We believe there are some very exciting possibilities ahead and feedback from our clients has been extremely positive.”

Julian Swallow, Mobrio’s CEO said: “We believe that blogging is becoming an increasingly important element in brand building and by working with glue, we can help their clients ensure that they are forefront of these developments.”

Mobrio's openZpace blogging solution is a white-label platform.

Mobrio has also recently launched moJave a moblogging tool for Java enabled mobile phones.

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Related


3 Launches UK's First Mobile Blogging Service
Mike Slocombe | 20 May 05 | DigitalLifestyles.info

UK video mobile network, 3, has announced the first mobile blogging service, letting their 3 million customers share mugshots, arty scenes and video clips captured on their video mobile via the Web.

The service, called ‘My Gallery’, integrates 3G technology and Web blogging, with pictures or videos sent from a video mobile instantly published to a customer's unique Web site, hosted by Yospace's Media Community Platform.

Customers can choose to share their images with everyone or maintain an ‘invite-only’ blog for friends and family. Visitors to the sites will also be able to interactively “blog” their feedback.

Earlier this month, David Springall, CTO and founder of Yospace excitedly spoke about his own product: “MMS has yet to reach its full potential. Users need a compelling reason to start sending MMS and blogging is this year’s new media phenomenon. By fusing the two, we have created what we think will be the next major communication revolution. We’ve seen mobile phones, email, instant messenger and blogging. Now it’s time to say hello to mobile blogging.”

3 Launches UK's First Mobile Blogging ServiceGraeme Oxby, Marketing Director of 3 was also big on the idea: "Video mobile technology is all about immediacy, whether it's downloading the latest music video on the move or being the first to share the breaking news from Big Brother with your friends. With My Gallery, you can share your antics straight away with your friends and family without being tied to a PC.”

The service – exclusive to 3 customers – also lets users upload pictures from their home computer, manage their content and invite chums to visit. Each blog can contain up to 10MB of pics and clips

"3's My Gallery is set to transform blogging from a 'geeky' hobby to a mainstream communication method. The immediacy of this type of web publishing means that people can comment instantly as it happens, on the move" added David Springall of YoSpace.

3 Launches UK's First Mobile Blogging ServiceThe procedure for 3 customers to set up a My Gallery site is straightforward enough: users simply send a picture or video message to "3333" (this will be charged at a standard rate) and they’ll then be sent a password via SMS to manage their blog site.

Blogging remains a boom industry with analysts Technorati calculating that the number of blogs in existence has doubled every five and a half months for the last 18 months.

With nearly 5 million blogs now estimated to be online, 3’s new service may prove a winner with consumers.

3 My Gallery
YoSpace

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3 Launches Mobile Blogging Service | MocoNews.net | 20 May 05


Yospace Logo3UK has launched a moblogging service in partnership with Yospace, which announced the launch of its service a few weeks ago. This is not the first moblogging service — anyone with an MMS-enabled cameraphone has been able to moblog for quite a while now. But it could well be the first time a UK operator has offered the service, which is strange considering how well it supports what they’re trying to do. 3’s three million customers can “share mugshots, arty scenes and video clips captured on their video mobile via the Web”.

Not only does this encourage people to buy higher-end handsets, it encourages them to use MMS — a service that followed most mobile technologies in failing to live up to the hype with which it was launched…at least so far. Plus, as people look at their friends blogs they begin to consider starting their own, so the service is self-marketing. The idea also ties in with the concept that the most popular content for mobiles will be the same as for the internet — user generated content.

The big thing with 3’s announcement is that it makes mobloggin a lot simpler. While it was pretty simple before, most people are put off by anything more than a complete pre-made system, which 3 now offers. “3’s My Gallery is set to transform blogging from a ‘geeky’ hobby to a mainstream communication method. The immediacy of this type of web publishing means that people can comment instantly as it happens, on the move” added David Springall of YoSpace. It’s a great development, but I wish the companies wouldn’t try to imply they came up with the idea…

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SMLXL | The Impact of Mobility

[Excerpts]


Personal

The mobile device is often the single most important communication tool in a person’s life. It is often within arms reach 24/7. The user will not thank you for filling their lives with rubbish.

Me - extending me (personal, relevant, customised, community, permission, language, multi-session):
We do not want your services we want our services.
We want what we want not what you want or what you want us to want.

The Internet and society is teaching us to be more and more demanding as customers and more and more efficient as executives. So it will be my content, my services, what I want, what my interest are, what supports my work needs, what makes my life easier.

Yet though we are all individuals we also have communities that we associate with. We need to be part of society. We need to feel loved, respected, listened to and to have a sense of belonging. It could be our family, friends, business associates, tennis partners, a fan club, horse riding society, pressure groups, political organisations, etc. It is also important to understand that the me attribute is an extension of myself and my communities. So services that help us keep in contact, that help us build and share are all addressing the community aspect of me are valuable.

Expanding Me, Expanding Time, Expanding Experience

Think about these terms:
PAIR: Personal, Available, Immediate, Real Time
MAGIC: Mobile, Anytime, Globally, Integrated, Customised

"Mobile subscription penetration is predicted to reach 120%. Our analysis is that the heavy use of mobile telephony will continue to impact upon what is already a changing cultural landscape of consumption."
Tomi T Ahonen, 3G Strategy Consultant, Author & Motivational Speaker
His books are: m-Profits: Making Money from 3G Services for UMTS, with Joe Barrett (www.tomiahonen.com)

Moblogging

It was ironic to see David Beckham being snapped at by a thousand camera phones during his recent visit to Japan. After all, the star helped launch the mania for camera phones, with the footballing pin-up appearing in ads promoting the daddy of the camera phone in Japan, operator J-Phone.

Some of this new swarm of amateur paparazzi then zapped his pictures off to their home page, weblog, moblog or whatever you want to call it. Such instant (if amateur) publishing is a possibility only dreamed of by the 'official' media crews who were jostling for their best shots of the England midfielder alongside their new, potentially threatening, news-gathering rivals. Shortly after the excitement of the Beckhams' whirlwind Asian tour had settled down, a group of brave new bloggers inaugurated what was to be the world's first conference dedicated to mobile digital publishing.

Over 200 participants representing Tokyo's high quota of wireless-adept locals and foreigners alike squeezed into a hanger-like space in downtown Tokyo to discuss the commercial and social impact of moblogging at the First International Moblogging Conference last month. Its aim was to attempt to define moblogging and explore the total experience of mobile Web publishing.

(...)

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IMC | First International Moblogging Conference
Saturday, 5 July 2003 in Tokyo, Japan.

We are pleased to invite you to the First International Moblogging Conference. 1imc is the world's first event dedicated to the theory and experience of mobile Web publishing, with sessions focused on both technical and social aspects of this exploding practice.

If you're involved in mobile publishing, "personal media" or ways of sharing location-specific information, we want to hear about your work. You'll get a chance to highlight your site, device, service or other initiative in front of a highly motivated, energetic and influential audience.

1imc attendees redefine "early adopter": these are the people who were moblogging before they knew it had a name, and it's their contributions, insights and decisions that will influence this practice for some time yet to come. Don't you want them to know about your work?

What is Moblogging?
Moblogging is a blanket term that covers a variety of related practices. At its simplest, moblogging (from "mobile web logging") is merely the use of a phone or other mobile device to publish content to the World Wide Web, whether that content be text, images, media files, or some combination of the above.

Location-specific content goes one step further - it relates and connects to the specific physical place where it was created and published. This permits any particular set of real-world coordinated to be "tagged" with relevant information, from instant restaurant reviews to ski-slope hazard warnings to contextual jokes.

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Moblogging.org
Software, Hardware and regularly updated news regarding moblogging.

here