reuters.com | Wed Sep 28, 2005 8:59 PM ET169
SAN FRANCISCO (Reuters) - Apple Computer Inc., responding to consumer complaints that the screen on its sleek, recently introduced iPod cracks too easily, said on Wednesday it will replace any defective units.
Also on Wednesday, Merrill Lynch analyst Richard Farmer lowered its rating on Apple shares to "neutral" from "buy," saying that sales growth could slow in coming months and comparisons to year-ago periods become more difficult.
"When everyone knows everything is going right for a company, sentiment is hard to improve," Farmer wrote in a note to clients of Apple and its high-flying stock.
Cupertino, California-based Apple introduced the nano with great fanfare three weeks ago and chief executive Steve Jobs expects it to become the best selling iPod. The nano replaced the iPod mini, which had been the best-selling iPod model.
Shares of Apple closed down $2.36, or 4.4 percent, at $51.08 on Nasdaq. The stock, after more than tripling in 2004, is up another 66 percent so far this year, based on Tuesday's closing price.
Farmer also noted Apple's transition to using microprocessors from Intel Corp., while still two to three quarters away, "could cause customers to pause" purchases.
"It is a real, but minor issue involving vendor quality problems," an Apple spokesman said of the nano screen issue.
He added the problem has occurred in less than one-tenth of 1 percent of the iPod nanos sold so far.
"Any user with a defective screen should contact Apple ... and we will replace it for free," the spokesman said. "It's not a design issue."
In its most recent quarter, Apple sold 6.2 million iPods and accounted for about a third -- $1.1 billion -- of the company's overall revenue in the period.
Apple's move seemed to satisfy one user who had complained.
"I am very delighted to see Apple take this issue seriously," Matthew Peterson, an iPod nano owner who set up a Web site to collect photos of damaged iPods, said on his site.
Apple introduced the iPod nano in two versions: a two- gigabyte model selling for $199 and a four-gigabyte model for $249.
Apple's iPod line commands roughly 75 percent of the market for digital music players and provide one-third of Apple's total revenue.
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