netimperative.com | By Staff | 14-09-2005 11:12 AM
Reuters has launched its first direct to consumer mobile video news service on Vodafone live! with 3G in the UK.
The streaming video service includes regular updates from key financial markets around the world and clips of the biggest news stories of the day.
The subscription service is the first business and financial video to be available on the Vodafone network. It is one of a series of new mobile video service Reuters will roll out as it continues with its plans to make more of its news and information directly available to consumers.
Customers can choose from more than 20 different videos a day including market reports from London, New York, Singapore, Tokyo, Frankfurt and other major financial centres.
The service also offers interviews with CEOs and industry leaders.
The full package of Reuters services, including the new video section, is available for a monthly subscription of £3, with an initial month on free trial.
It can be accessed by selecting “Business News” from the “News & Weather” menu on the handset.
Alisa Bowen, head of Reuters.co.uk, said: “The growth in downloads of video from our websites, where over one million clips are viewed each month, made it clear just how popular video news has become.
"It was an obvious next step to make this available on mobile devices, combining it with the existing financial data and text services to offer a truly multi-media experience.”
Reuters said its text stories, pictures, and financial data are already the most popular service on the Vodafone live! business section.